Ever wondered what role the media has to play in our day-to-day lives? Let’s start by first knowing what the media means.
What is the media?
The term media, which is the plural of medium, refers to the communication channels through which we disseminate information like news, music, movies, education, promotional messages and other data. It includes physical and online newspapers and magazines, television, radio, billboards, telephone, the Internet, fax and billboards.
Everything ranging from a telephone call to the evening news on television can be called media. The media can be categorised into two main parts which are the broadcast media and the print media.
The broadcast media
The broadcast media ranges from Radio and television which have been in existence since the 20th-century respectively. Now, this tv and radio only get better with technology. We have coloured TVs now other than the regular back and white back in time. We have radios even on our smartphones… Life only got better and it’s not long before the internet takes over, say some sources, that’s if it’s not happening already.
The print media
Print Media includes all types of publications, including newspapers, journals, magazines, books and reports. It is the oldest type, and despite suffering since the emergence of the Internet, is still used by a major proportion of the population.
Why is the media important
The media has so much importance trust me. One that has made life a lot easier. The media keep everyone updated about the happening around us and in the world at large. It’s the best medium to reach a mass audience all at once. A vast majority of people, all across the world, rely upon various sources of media for keeping themselves updated on various ongoing issues around the world. Media plays an important role for the whole society.
1. It plays a constructive role in society by raising awareness. Presently, there are many examples of social issues that have been raised by the media. When the media presents and unveils such issues, the public becomes aware and the necessary steps are taken for resolving those issues!
2. Media ignites awareness in us by providing information and knowledge. It does not enforce its own opinion on us but provides facts, figures and news to us so that we can analyze the information and understand it as well.
3. Any live event happening right now can be watched anywhere. For example, the FIFA World Cup, a political address by a PM, live coverage of areas affected by floods or just any other incident or natural disaster, helps us see the true picture by providing LIVE or recorded telecasts for almost all important events. Amazing right?
4. One of the most important roles of media is to educate society. We can explore and analyze various product reviews, do price comparisons for various items, and read news about politics, fashion, war, weather, health and much more with the help of the media. It also educates people about their rights and duties and helps enforce the law as well.
There are a lot more important roles the media plays in our lives, community, society, country and world at large. And for that, we appreciate the media for making life a lot more Informative
You can write the importance of the media in your own opinion right down in the comment section. Thank you for joining me again.
KAMS' COTTAGE 